Product Transformations

Product transformations or overhauls are the result of a change in product strategy, technology, or mature products that are busting at the seams with functionality, but are no longer intuitive or easy to use.

Challenge

  • How do we build common understanding of what we should build and why?

  • How to stage the work?

My role

  • Leading design thinking workshops

  • Providing service blueprint framework and creation

  • Cross-org communication and management

Outcomes and Learnings

  • Co-creation leads to efficiency and buy-in

  • Choose appropriate fidelity and tool for communication

  • Tools of Choice: : Miro, Lucid Charts, Figma, FigmaJam

Before: Call to Action Missing, Not Intuitive

After: Card Architecture, Storytelling

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Service Design

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0 to 1, Nascent Products (Start-ups)