Product Transformations
Product transformations or overhauls are the result of a change in product strategy, technology, or mature products that are busting at the seams with functionality, but are no longer intuitive or easy to use.
Challenge
How do we build common understanding of what we should build and why?
How to stage the work?
My role
Leading design thinking workshops
Providing service blueprint framework and creation
Cross-org communication and management
Outcomes and Learnings
Co-creation leads to efficiency and buy-in
Choose appropriate fidelity and tool for communication
Tools of Choice: : Miro, Lucid Charts, Figma, FigmaJam
Before: Call to Action Missing, Not Intuitive
After: Card Architecture, Storytelling