Newton, MA 02458
Seasoned, entrepreneurial Product Design Leader with proven expertise in driving product design, UX innovation and user research for customer-centric products. An award-winning digital designer with a diverse design and business background, including training as a Landscape Architect. Track record of helping creatives and business leaders make design thinking an integral part of the corporate culture and strategy. Comfortably think and execute in Design and Product Management leadership roles.
Recognized for visionary and goal-driven leadership style, building collaborative, empowered design teams that share the passion for both the big picture and the details of process, design, testing, and production that make UX a differentiator for the company brand.
A strategic senior leadership role in a growth SaaS product company looking to build an UX practice and make design a product differentiator. Your goal is to efficiently operationalize, integrate, and scale an existing small to large sized UX team for not only tactical execution but to innovate along the way within your scrum and agile product development process. You’re a company seeking or already have round A or B funding with plans to scale for round C and beyond. You could also be a large public company looking to grow or build your nascent UX practice.
Transformed organizations’ understanding of UX as a critical discipline in driving and delivering product strategy and customer engagement through upward management and leading by example.
At Crimson Hexagon, helped org grow and double in revenue. Inherited a product design team of 7 and established design strategy and user research, operations, and design culture for growth across 4 product areas. In addition to leading product design, successfully owned 2 key features as Product Manager/Owner: Dashboard and Reporting.
Architected, mapped, and implemented career paths for product design and UX professionals across multiple organizations that helped to guide and develop skill sets for not only the individual’s career growth, but ones that met organizational needs.
At EnerNOC, built UX Team from scratch with yearly growth to a team of 7 over 4 years executing across 4 product areas, collaborating and supporting 100+ Engineers and 12+ Product Managers across 3 locations.
Built a reputable and profitable mobile strategy and design start-up, Rocket Farm Studios. Grew company to $1M+ in gross revenue in just the first year. Led company as Co-founder driving marketing, sales, fund-raising, operations, and product design development.
Held leadership roles across full spectrum of organization types: startups, management consulting to private growth and public enterprise companies including being a co-founder at a mobile startup. Understand how to navigate all types of orgs for alignment, clarity in communication to create awesome profitable products and making design a major differentiator.
Design, Innovation, Direction
Distill complex to the simple. Communicate, sell at all levels. Drive, facilitate full design cycle. Analytics, customer-driven. Data visualization for storytelling
Scrum framework, Agile. Lean UX methodology. Design sprints. User research, usability testing. Certified Scrum Master and Scrum Product Owner
Empower, mentor diverse creative teams at start-ups and established public companies. “Fail fast, often, cheap” mindset
Crimson Hexagon, Boston, MA (Recently merged with Brandwatch), January 2017 – Present
$100 million AI-powered consumer insights company for brand managers, marketers, and executives. Platform enables customers to analyze audiences, track brand perception and campaign performance, and detect competitive and market trends. Clients include Anheuser-Busch InBev, Adidas, General Mills, General Motors, Paramount Pictures, and Twitter.
Senior Director of UX, Product Design
Establish UX design practice in growing company of 180+ employees inheriting a team of 7. Joined with the charter to operationalize Design within product development, instill design as part of Crimson’s DNA, build design culture and strategy for product to grow and scale from $20M to $40M+. Recent merger makes Crimson/Brandwatch a $100M SaaS company.
Provide design strategy, guidance, and leadership to the Product Team including UX and Product Management.
Operationalize design for execution efficiency to assure we’re building the right things of value within the 3 legged stool concept of Product, UX, and Engineering. Influence, communicate, and connect these items of value between executives/stakeholders and the team.
Introduce and execute cross-org design thinking workshops and design sprints that resulted in instilling a design thinking culture across the organization: New platform Gateway UX, Smart Alerts, AI Platform beyond social, Dashboard and Reports features, and Customer Platform Journey.
Manage/Hire/Mentor a creative, innovative UX Team by ensuring they are placed in a position to succeed, working in their areas of strengths and challenge them where they are not. Build product design team culture, personality, brand, and thought leadership.
Comfortably stepped in as Product Owner for the Platform’s Dashboard and Reports features.
EnerNOC, Inc., Boston, MA, 2012 – September 2016
$400 million energy management company, leading provider of energy intelligence software (EIS) and demand response solutions. SaaS platform empowering enterprises to control energy costs, mitigate risk, and streamline compliance and sustainability reporting.
Director of User Experience (2016)
Built, led, and mentored a diverse, empowered user-experience team of designers, researchers and contractors responsible for end-to-end design including strategy, research and testing for global web, mobile, and desktop SaaS applications.
Oversaw the UX design and execution across 4 product areas including a complete redesign of the core product that significantly improved user experience, drove design cohesion and customer engagement.
Ensured effective collaboration, communication, and planning of UX strategy across a multi-functional team of Product, Engineering, and Product Marketing, and drove executive buy-in.
Drove organizational culture change to adopt a “fail fast, often, and cheap” mindset by introducing and instituting a customer-centric, iterative design processes that resulted in effectively building the right things for the right users.
Managed the design team to a newly instituted UX sprint process that worked seamlessly with our scrum development framework. Spanned UX designers effectively across multiple sprint teams resulting in timely delivery and communication of all design needs.
Senior Manager of User Experience (2014-2016)
Helped to establish a software development division and integrate iterative product design processes in a company without its start in software development. Implemented and drove organizational adoption for integrating the use of user analytics. Executed lean UX methodology with a small team when faced with the need to redesign the parent product experience that resulted in quickly bringing an idea to life that received universal executive buy-in along the way without disrupting the work streams of the core teams.
Manager of User Experience (2012-2014)
Hired with the charter to re-build the user experience team from the ground up. Managed and strategically grew team to execute all design needs across 3 product lines in 3 locations across multi-functional teams.
Rocket Farm Studios, Cambridge, MA, 2009- 2012
Mobile strategy, design, and development consulting studio for iOS and Android.
Co-founder, UX Director
Oversaw the product strategy, design and user experience across all Rocket Farm Studios projects including hiring and managing all design consultants. Key stakeholder in marketing, sales, fund raising, operations, and product design and development.
Built a successful, reputable, and profitable mobile strategy and design start-up by growing company to $1M+ in gross revenue in just the first year.
Partial key clients include: Good Measures, Holland Mark, SilverRail, Texterity, Trufflehead, Yamaha, Noteflight, Twin Spires, VideoIQ
CityVoter, Inc., Cambridge, MA, 2008 – 2009
A ventured backed start-up technology and software company: CityVoter works with leading media companies such as SF Chronicle, Fox Television, VH1, and more.
Director of User Experience
Led user experience, interaction design, and usability across all web and mobile products across a multi-functional team. Advanced to be a key decision-maker on product strategy and within a short time introduced and executed a customer-centered product development process that met company vision, product direction, and deadlines.
Fidelity Investments, Boston, MA, 2007 – 2008
Financial Services and Investment Management Company.
Design Lead and Information Architect Consultant
Consultant for the Fidelity eBusiness Design (FeB Design) Institutional Brokerage division. Provided design innovation and leadership on projects for a new web-based integrated wealth management application responsible for the user experience, information architecture, user interfaces and interactions working closely with Product Managers, Architects, Analysts, and Developers.
Analysis and Design Manager, Iron Mountain Digital, Southborough, MA | Digital information protection and storage company.
Sr. User Experience Designer, Premiere Global Services, formerly Netspoke, Inc., Woburn, MA | Service and technology company offering ‘on-demand’ web and audio conferencing and collaboration.
Creative Director, ArcStream Solutions, Watertown, MA | A venture backed business and technology consulting firm.
Sr. Web Interface Designer, Miller Systems, Boston, MA | Full-service technology consulting company offering engineering, IT consulting and creative services.
Web Graphic Designer, Iconomy.com, Cambridge, MA | Start-up venture backed company offering eCommerce technology and creative solutions.
Practicing Landscape Architect, Registered, Providence and Boston Areas | Symmes, Maini & McKee Associates (SMMA), Carol R. Johnson Associates (CRJA), Pawlowski Associates
Product strategy, Product Management, lean UX, design sprints, agile approach and scrum framework for product development, jobs to be done (JBTD) user stories, VOCs, personas, customer journeys, user research and testing, systems and service design, information architecture, prototyping, task analysis, workflows, interaction design, visual design, whiteboard to facilitate discussions, product design and copy style guides, Adobe Creative Suite, Sketch, Proto.IO, CSS, HTML
University of Massachusetts, Amherst, MA
Bachelors of Science in Landscape Architecture, graduated summa cum laude
AWARDS and CERTIFICATIONS
MITX 2015 Most Insightful: Big Data and Analytics Innovations
Enterprise Energy Intelligence Software (EIS) with EnerNOC
Computerworld’s 2004 Best Practices in Mobile & Wireless Award
Mobile and Web Quality Assurance Application
With ArcStream Solutions, for UNICCO, Facilities Outsourcing, Newton, MA
Certified Professional Scrum Master and Certified Professional Scrum Product Owner, Scrum.org, 2016
MIT Leadership Program, Leading Change in Complex Organizations, 2007
Pragmatic Marketing Certification, 2006
Portfolio samples and REFERENCES
Available upon request